Parle-G - Achievements Parle-G Success Secrets Parle-G - Founder and History Now the question arises– when the price of biscuits remains the same, then what makes the turnover of the company rise so high? Gradually the biscuit skyrocketed to a massive turnover of 8000 crores in session 2018-20. In the year 2013, Parle-G gave a turnover of more than 5000 crores to the company. It turned into a great protest when the biscuits cost even Rs.0.50 more. It's not like the company never tried it. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. Parle-G is the most selling biscuits in the world. Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand. After British rule ended, ads featuring this biscuit got famous. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Parle-G is one of the oldest biscuit brands in India. Starting a business and making it a worldwide success isn't easy. Parle products company claimed that they had achieved the highest sell of Parle-G in the lockdown 2020. ![]() As the brand is indigenous, this was a proud moment for the company. Parle-G got to be named as the most widely selling biscuit of that year. ![]() In the year 2011, a survey was conducted, and the results were quite surprising. Based on the SWOT analysis, which has been done in detail, we can deduce the issues and constraints affecting the product and its Target base.Parle-G is a very famous brand known for its biscuits. Parle-G has been strongly associated with offering the Value for Money, a marketplace perception that had remained unfaltering for more than 60 years.The market share is highest with Parle-G because of the Value for Money it awards to its consumers. It is a very price sensitive market owing to the Value for Money (VFM). Nevertheless, Parle-G has no staunch brand loyalty. It also has the largest distribution network. It is a market leader for the established product Parle-G. This is caused due to the increase in prices of raw materials, resulting in falling profit margins. Parle-G is an established company globally, but it currently faces a huge problem. Moreover the availability of the product in India and its Exports has also been mentioned. Their strategies in terms of public relations and advertisements which resulted in its huge market share have also been touched upon. This case study also looks back into the history of this brand and highlights the ideals on which it was formed. Further, it also brings to focus the infrastructure available to the company which helps it to maintain supply and the awards it has won over the years. The Objective of the case study is to find out the reasons for the preference of people in Glucose biscuit also to know why Parle-G is no. ![]() For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. Parle-G or Parle Glucose biscuits are one of the most popular confectionery biscuits in India. Almost 2 million tons of biscuits are produced in India each year and consumption is growing at 10-12 per cent annually. Both Biscuits and Bread are items of mass consumption in our Country. ABSTRACT: Bread and biscuits constitute the largest segment of consumer food in India.
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